Featured Customer Story
A snapshot of retail success: How B&H Photo leverages strategy solutions to elevate retail analytics
B&H is a photo, video, and electronics retailer founded in 1973. As one of the largest independently owned photo and video equipment retailers in the United States, B&H sells over 450,000 products through digital e-commerce channels and a flagship superstore in Manhattan.
“Without data, your decision is just a gamble. We can't afford to gamble with our customers.”
Yesroel Gruber
Director of Business Intelligence

Transforming retail operations with Strategy
B&H Photo ensures every decision is based on trusted data. From demand forecasting and pricing to inventory management, data powers B&H’s entire retail and eCommerce strategy.
B&H modernized its data analytics strategy by replacing legacy BI with a more connected, scalable, and centralized data ecosystem. It streamlined real-time insights across finance, marketing, purchasing, fulfillment, and store operations—enabling teams to scale and enhance the buyer’s online and in-store journey.
Accelerating impact with unified analytics
B&H began its modernization by establishing a unified data foundation with Universal Semantic Layer, consolidating all sources into an interconnected, governed ecosystem—unifying definitions, removing duplicates, and improving alignment across teams.
This unified foundation made the data consistent and AI-ready, enabling teams to leverage AI-powered solutions like Strategy’s AI Agents and HyperIntelligence to make faster, smarter decisions based on real-time insights.
With data and AI now fully aligned, B&H seamlessly migrated to Strategy Cloud Environment (MCE), ensuring security, scalability, and flawless performance with zero operational disruption.
“Strategy was the right choice for B&H because it's a robust enterprise-grade solution. It offers a semantic layer, which provides a single source of truth.”
Yesroel Gruber
Director of Business Intelligence

Elevating experiences with real-time insights
B&H established a centralized data ecosystem that gave teams real-time visibility into store operations—from dynamic pricing to inventory optimization. With unified metrics and AI-powered analytics, teams improved key performance indicators and elevated both the online and in-store buyer experience.
By strengthening its data foundation, B&H increased operational efficiency and improved alignment across departments, all while fostering a culture of continuous improvement and innovation.
Reduced on-premise infrastructure costs with Strategy Cloud
Accelerated delivery times with AI-powered insights
Elevated customer experiences with HyperIntelligence
Driving retail decisions with customer-driven analytics

Explore how B&H Photo and Strategy partnered to deliver a picture-perfect migration to Strategy Cloud.
Hear how B&H Photo seamlessly migrated to Strategy Cloud Environment (MCE) during the busy Black Friday season, maintaining flawless performance with zero disruptions. Gain a snapshot into the customer engagement model between B&H Photo and Strategy, discover the benefits of moving to the cloud, and see how B&H uses the innovative HyperIntelligence cards to empower its business.
Organizations are moving from legacy BI tools to real-time retail analytics to gain better insights, make faster decisions, and drive stronger business impact. Strategy provides a centralized, AI-ready data foundation that accelerates this shift.
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