Featured Customer Story
How GUESS Unified Data to Power AI-Driven Insights with Strategy One
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Driving Co-Innovation with Strategic Partnerships
For over 25 years, GUESS has partnered with Strategy One to support every phase of its business intelligence evolution—consistently identifying new opportunities to improve access, alignment, and decision-making.
From standardizing business definitions and improving governance through the semantic layer, to inserting contextual, AI-powered insights into everyday apps with HyperIntelligence, GUESS uses Strategy to deliver data consistency across global teams.
This strong data foundation enables GUESS to adopt innovations like mobile apps, cloud analytics, and now GenAI bots—unlocking faster insights and supporting operational agility at scale.
Reshaping the Typical Analytics Lifecycle
GUESS and Strategy recognize that traditional BI workflows—while effective at scale—still introduce avoidable friction. Stakeholders define reporting needs through static specifications, analysts interpret that data, and developers build dashboards, often over a multi-week cycle. The process can be further delayed by inconsistent data, processing setbacks, and avoidable human errors.
It creates an incomplete analytics lifecycle that is unable to fulfill its potential of unlocking insights and driving growth across global operations.
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Transforming Manual Reports into Conversational Intelligence
In collaboration with Strategy’s product and consulting teams, GUESS joined an early access GenAI program to explore new ways of engaging with data. This marked the next evolution of their enterprise data strategy, built on trust, governance, and the speed to adopt innovations at scale.
GUESS' review highlighted how the GenAI bots improved semantic alignment. Key definitions, metrics, and KPIs were consistent across departments and regions. They supported natural language interface—delivering accurate, in-depth analytics in seconds based on simple questions.
The GenAI assistants vastly accelerated development cycles, increased data accessibility, and delivered faster time to value for projects.
Rethinking Analytics with AI: Accelerate Your Gen AI Journey with Strategy One GenAI Program
Hear from technology leaders within GUESS about the importance of building a unified data foundation. Learn how governed data and generative AI are transforming global operations.
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Discover how GUESS keeps its edge in the fast-paced fashion world using data analytics and GenAI to predict trends and power global logistics.
Learn how GUESS harnesses Strategy One’s native data fabric to optimize supply chains across a vast eCommerce network. Explore key use cases in customer experience and merchandising to see how Strategy One accelerates insights, enhances agility, and keeps GUESS ahead of the curve.
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Explore how chat-based information access powered by GenAI helps "free data" by giving broad audiences a new entry point to a wealth of insights.
See how GUESS got started with key merchandising and supply chain use cases—deploying powerful AI pilots in just days. Gain tips for securing C-suite sponsorship and building buy-in with line-of-business leaders to prioritize speed and agility in the new age of GenAI.
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