The State of AI+BI

How Europe Leaders Are Scaling AI-Powered Analytics in 2025

European enterprises are moving fast from pilots to enterprise-wide AI+BI deployment—balancing innovation with strong governance. In this global survey, 72 organizations across 12 European countries reveal how they’re expanding self-service access, embedding analytics into workflows, and aligning strategy with department-level goals to deliver measurable business impact.

What’s Inside:

Key stats from the field:

• 69% already report a positive business impact from AI-powered analytics
• 51% have implemented a corporate-wide semantic data layer
• 43% enable non-technical staff to answer data questions with AI tools
• 35% have automated at least one workflow for data experts
  

Strategic insights:

• Why Europe is prioritizing governance to increase trust
• How leaders are scaling self-service analytics
• The role of embedded insights and AI agents in driving productivity
• Real-world case studies from Pfizer and Schwarz IT

Download your copy of the report

See how European leaders are embedding AI-powered analytics into everyday decision-making—without compromising trust or compliance.