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The Data Landscape
AI & Analytics Challenges in Retail and CPG

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The 2025 Retail & CPG Data Landscape report reveals how the sector is shifting from AI experimentation to operational scale—and why data foundations now determine competitive advantage.

Inside the report:

  • Get a concise view of what’s holding retailers back and what leading brands are doing differently:
  • Top priorities for 2025: Speed dominates, with 54% citing faster decision-making and innovation as the key outcome.
  • State of maturity: Only 8% have scaled AI-powered analytics across multiple departments; most remain in pilots or early adoption.
  • Core blockers: High costs, inconsistent answers, and missing semantic layers slow progress.
  • Frontline enablement: 27% plan to give over 20% of employees access to AI-powered analytics this year.
  • AI agents: Retailers are piloting or deploying automated insights, natural-language answers, and anomaly alerts.
  • Case studies: GUESS and Vuori show how unified data foundations unlock consistent, AI-ready insights at scale.


Read the full report to understand the data foundations required for speed, scale, and reliable AI adoption—and how modern retailers are getting there.

Build the Data Foundation Retail & CPG Need for AI at Scale

See how Strategy helps leading retailers overcome inconsistent data, accelerate decision-making, and deploy AI-powered analytics with trusted, governed insights—built for speed, scale, and frontline impact.
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