Featured Customer Story
Fueling faster decisions: goeasy’s unified analytics ecosystem powered by Strategy
As a leading non-prime lender in Canada, goeasy serves millions of Canadians through its three business units: easyfinancial, easyhome, and LendCare.
With a mission to deliver convenient and accessible credit options, data plays a central role in goeasy’s operations, informing decisions from the executive team to frontline staff across the nation.
“We chose Strategy because it's the most complete data analytics platform out there. It has all the components you need to enable efficient, effective data analytics and reports at scale.”
Jide Adeoye
Director of Business Intelligence
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Strengthening decision-making with a unified data ecosystem
For its teams to deliver personalized customer care, goeasy needed access to consistent, governed, real-time data. However, accessing a unified source of truth was difficult, as each business unit relied on separate BI tools and applications.
The organization set out to eliminate data silos, improve governance, and establish a centralized source of insights. By unifying its data ecosystem, goeasy aimed to equip branch managers, business analysts, and executive leaders with precise information wherever they needed it.
Building a centralized analytics ecosystem with Strategy
goeasy leveraged Strategy's Universal Semantic Layer to create a governed analytics ecosystem—unifying raw data and centralizing definitions into a single source of truth. This strengthened cross-functional alignment, as employees worked from approved KPIs that reflected the same version of truth across all business units.
By hosting this ecosystem on Strategy Cloud, goeasy made data portable and easily accessible. Each business unit surfaced critical insights within their preferred tools and applications without disruption, and frontline workers could view relevant metrics through Strategy’s interactive dashboards, pinpointing KPIs and tailoring customer outcomes faster and more accurately.
“Strategy empowers us to rapidly deliver intuitive dashboards and optimized reports—giving our frontline workers quick access to the information they need to do their jobs well.”
Jide Adeoye
Director of Business Intelligence
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Unlocking consistent, scalable reporting across branches
The unified data ecosystem delivered organization-wide impact: analysts gained a streamlined source for analytics, executives accessed real-time data to guide strategy, and branch managers received faster, governed insights to accelerate loan qualification.
By consolidating data into a single source of truth, goeasy reduced discrepancies, eliminated guesswork, and improved reporting efficiency across every business unit.
goeasy in action: how data drives strategic decisions

Learn how goeasy fostered a data-driven culture with a unified data foundation and a frontline worker solution suite—powered by Strategy.
See how goeasy built a BI center of excellence by refining its data architecture, strengthening data management, and leveraging Strategy’s capabilities to meet decision-support needs.

Explore a day in the life of a Strategy end user and discover how goeasy’s data-democratization efforts drive transformation across teams.
Hear how cross-functional alignment, compensation design, and frontline programs contributed to Strategy adoption—resulting in increased revenue, higher productivity, and improved employee satisfaction.
Financial services leaders depend on consistent, reliable data. Strategy helps unify your analytics ecosystem, accelerate insights, and empower better decisions at every level.
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