Featured Customer Story
From Spreadsheets to Speed: How Porsche Drives Customer Satisfaction with Data-Powered Insights

Porsche Cars North America (PCNA) supports more than 200 independently owned and operated Porsche service centers across the U.S.
Each location is dedicated to enhancing the Porsche ownership experience through proactive maintenance, expert automobile servicing, and specialized training. Porsche transforms data into a driving force, optimizing every customer journey across its loyal client base—and fueling experiences that inspire confidence from the racetrack to the open road.
“We utilize Strategy to roll out dashboards to our over two hundred Porsche center locations in the United States.”
Chad Bender
Manager of Aftersales Strategy & Projects, Porsche

Bridging the Gap Between Data and Decisions
In today’s fast‑paced and competitive luxury automotive landscape, real‑time reporting is critical for customer success. Traditional data processes, while functional, lack the flexibility and speed to meet modern enterprise needs while exceeding customer expectations.
Porsche recognized that relying on a mix of spreadsheets, outdated platforms, and custom‑coded reports made it difficult to align teams consistently—limiting accessibility and slowing down execution.
To tackle these challenges, they built a modern, user-friendly reporting solution that centralized its data analytics across the service center business into a unified hub—establishing a single source of truth to drive faster, more confident decisions.
Building Porsche Business Intelligence
With Strategy as their enterprise BI platform and the support of expert partners, Porsche launched Porsche Business Intelligence (PBI)— a sleek, modern reporting suite that embodies the precision and prestige of its brand.
Porsche used Strategy’s semantic layer to unify information across six departments into a governed reporting ecosystem. Designed to meet the needs of all users, PBI supported both executives and analysts—delivering high‑level operational views and consistent KPIs, as well as granular reports for deeper analysis.
Driving Smarter, Faster Insights with PBI
Through its reporting suite, Porsche IT launched a centralized application that allowed stakeholders to access role-specific dashboards tailored to their individual needs while ensuring consistency.
Strategy empowered Porsche with an enterprise‑grade BI solution to unify data, govern metrics, and deliver advanced reporting at scale. Porsche transformed its reporting engine—using a single source of truth to deliver faster insights, on‑brand reports, and precise drill‑down analyses.
“The Strategy One platform is easy to use and allows us to maximize our output of development. We've had tremendous adoption both at our headquarters, in our field, and now across our Porsche service centers.”
Chad Bender
Manager of Aftersales Strategy & Projects, Porsche
Powering Customer Experiences with Strategy Solutions
Discover how Porsche's data transformation operationalized insights across its automotive business to accelerate business impact.

Explore how Porsche Cars North America transformed their data strategy by integrating intuitive browsing and cross-platform development on web and mobile—enabling real-time insights for 200+ Porsche centers across the U.S.
See how Porsche drives strategic decision-making, operational efficiency, and customer-centric innovation with Strategy solutions. Learn success strategies for obtaining executive buy-in and hear how adopting agile development and delivery methods can facilitate dynamic, efficient implementation of impactful end-to-end business solutions.
Accelerate insights and elevate customer experiences. Power your enterprise engine with Strategy.
Explore More Customer Stories

See how Pfizer uses Strategy’s AI‑driven analytics platform to deliver faster, more secure insights to over 15,000 frontline workers in 27 countries.

Discover how Hilton used Strategy’s GenAI to transform customer service, property management, and decision-making across 7,500 properties.

Learn how Cisco delivered smarter, faster access to insights through a suite of Strategy’s workflow-enhancing solutions and conversational analytics.
Introducing Strategy Mosaic: The World’s First Universal Semantic Layer
See how Mosaic automates the data integration, wrangling, and preparation processes—delivering seamless data access and insights across your organization.