Featured Customer Story
Reducing Hours to Seconds:
How Pfizer Transformed Global Patient Care with Innovation and Strategy
Transforming Data Analytics with Strategy
In today’s rapidly evolving data landscape, Pfizer is redefining how insights are delivered across the organization. Building on a legacy of co-innovation, Pfizer identified Strategy’s semantic layer as a key differentiator in its analytics transformation.
With advanced data cataloguing, consistent logic, and rich metadata, Strategy's semantic layer structures critical data and scales global sales enablement—delivering a unified analytics foundation that reduces time-to-insight from hours to seconds.
Delivering Insights with a Custom Solution Suite
Pfizer leveraged Strategy's BI Platform to develop a custom solution suite for global field enablement. Built on Strategy’s semantic layer, it aligns KPIs and definitions across 27 markets—ensuring governance while enabling self-service and ad hoc reporting.
The solution suite is optimized for mobile and offline access, supports multiple languages, and allows for localized customization. It enables reps to access AI-powered insights on the go, and enhances user experience with tools like pre-call planning, predictive analytics, and geolocation recommendations.
Elevating Global Operations with AI Insights
Pfizer’s solution suite delivers clean, governed, and actionable analytics that drive faster decisions. It provides trusted insights directly to frontline workers, empowering teams to generate their own reports while maintaining consistent oversight.
Powered by Strategy, the solution suite cuts time-to-insight from hours to seconds. It elevates Pfizer’s analytics with trusted, real-time data—fueling breakthroughs and saving lives at scale.
Innovating Life Sciences with AI-Powered Data Analytics
Learn how the biopharmaceutical leader partnered with Strategy to establish a scalable data fabric and embrace innovation with data and AI—driving business impact for 15,000+ frontline workers in 27 countries worldwide.
Explore how Pfizer embraced a transformative data & AI strategy to make its global commercial workforce more patient-centric and science-driven using Strategy One.
Learn how Pfizer established and launched a custom suite of SMART applications that empower sales employees worldwide with instant answers—helping them look up from their screens and focus on providing patient-centric care.
Discover how Pfizer and Strategy co-innovate to bring cutting-edge technologies in analytics and AI to a global user community—and ultimately turn data into actionable insights.
Learn how Strategy AI is helping Pfizer further its data enablement mission through intuitive, interactive, LLM-powered conversations about metrics and data that demonstrably drive success.
Listen to a senior analytic leader at Pfizer share insights into Pfizer's innovative integration of Hyperintelligence and HyperCards.
See how Pfizer is enhancing customer interactions and driving efficiency by empowering representatives with Strategy’s HyperSuite—contextual, AI-powered insights within their existing workflows.
Discover Pfizer's Data Transformation Strategy
Explore how Pfizer enhances healthcare provider engagement across all virtual support interactions with insights powered by Strategy.
See how Pfizer is reimagining customer care with Strategy HyperIntelligence cards—delivering frontline workers with timely, relevant, contextual insights and information where they need them.
Discover how Pfizer successfully scaled rapid, personalized insights for senior leadership, analysts, and field reps across the organization.
Learn how Strategy One delivers consistent metrics and KPIs across the organization, enabling data leaders to make faster, data-driven decisions.
Watch Strategy’s Executive Series, featuring an in-depth discussion with Steven Dawson, Senior Director, Digital Finance at Pfizer.
The conversation covers a wide range of topics—from driving a cultural change in the business, to increasing data accessibility, and how these initiatives can reinforce each other.
Introducing Strategy Mosaic: The World’s First Universal Semantic Layer
See how Mosaic automates the data integration, wrangling, and preparation processes—delivering seamless data access and insights across your organization.
