Featured Customer Story
Raising the bar with AI analytics: How Diageo drives manufacturing innovation with Strategy
Building a future-ready data foundation
Diageo captures data at every stage of its global supply chain, spanning 138 production sites and 27,000 employees. To harness this scale, the company set out to modernize its analytics foundation and deliver faster insights, stronger governance, and seamless access for executives and analysts.
With a forward-looking data strategy, Diageo aimed to boost performance, reinforce compliance, and future-proof the business for AI-driven innovation—all powered by Strategy.
Turning data into decisions with Strategy AI
Diageo recognized Strategy AI as a competitive advantage, using AI agents and auto-generated dashboards to deliver near real-time, self-service insights.
With Strategy AI, users can ask questions, explore trends, and determine root causes in seconds. This enables agile decision-making backed by trusted, governed data. The experience feels as intuitive as a chatbot, which has driven rapid adoption across teams.
Building on its BPM foundation, Diageo is expanding AI-powered analytics to high-impact use cases like pricing optimization, anomaly detection, and what-if modeling. These capabilities empower stakeholders to act faster and improve performance across nearly 180 countries.
From insights to impact: Strategy + Diageo
See how Diageo partnered with Strategy to unlock real-time insights and enhance decision-making for leaders and analysts worldwide.
Discover how Strategy AI helped Diageo gain a competitive edge in the manufacturing and CPG sectors by accelerating access to integrated financial, sales, and marketing insights—from AI chatbots and Auto Dashboard capabilities. Learn how Strategy’s AI solutions helped global teams optimize P&L decisions across 200+ brands while streamlining analytics processes and reducing operating costs.
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