Delivering Tailored Solutions with Customer Insights
Victoria's Secret is the world’s largest intimate specialty retailer, with over 1,300 stores in 70 countries. With a diverse product range—from lingerie and sleepwear to athleisure and fine fragrance—the organization is dedicated to empowering women worldwide.
Victoria’s Secret uses customer data to drive promotions, streamline operations, and deliver tailored product assortments for every location.
Recognizing Opportunities in Assortment Planning
Victoria’s Secret store associates previously relied on product codes and text-only lists to identify items for markdown.
With hundreds of products, subtle shade differences, and style variations, manual lookup led to slow execution, frequent misidentification, and inconsistent floor resets.
The reporting process—built on static PDFs and long Excel files—added friction to store operations and made agility nearly impossible during high-volume events like seasonal sales.
Innovating Without Changing the Data Infrastructure
Victoria’s Secret partnered with Strategy One to implement an image-driven reporting system—without altering existing architecture. Strategy built and deployed dashboards that displayed product images alongside key metrics.
Employees could view products directly using store iPads via the Strategy One Library, improving speed, accuracy, and efficiency.
Robust security filters ensured each store only viewed relevant data, while custom barcode scanning capabilities were piloted to enable instant product identification.
The solution also integrated historical product and customer data seamlessly, leveraging existing database tables without requiring an infrastructure overhaul.
Enhancing Store Operations with Interactive Mobile Dashboards
Take a deep dive into Victoria's Secret's catalog of image-integrated interactive reporting and discover how it transformed the reporting process—without changing database tables or project architecture.
Explore the impact of Strategy One’s platform on business reporting and retail inventory management— from Excel spreadsheets and PDF lists to dynamic mobile apps for merchants and store managers. Hear how the global retail fashion brand made reporting more agile, user-friendly, and impactful.
Transforming Customer Service with Strategy One
The new solution—built in Strategy One—was rolled out across nearly 1,000 stores in under four months. Victoria's Secret shared how the solution made reporting faster, more intuitive, and accessible to every user.
Clear Product Differentiation
The dashboards displayed product images pulled from a centralized library.
Efficient Product Identification
Associates identified products via images, instead of just color codes or descriptions.
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Quicker Insights
The dashboards surfaced insights quickly—without needing to scroll through datasheets.
Better Trend Spotting
Merchants could identify top-performing products, speeding up reaction times on customer trends.
Faster Markdown Execution
Associates could now use filters to instantly view images of markdown items, instead of scanning every item on the floor.
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