What makes Strategy a Market Leader in Portfolio Capabilities?

A Unified, Scalable Platform Built for Enterprises

This isn’t just a badge of honor. Portfolio Capabilities reflect how well a vendor’s platform can meet the full spectrum of analytics needs—across teams, use cases, and levels of technical skill. For customers, it’s a measure of whether the platform will keep up as their requirements evolve. BARC calls Strategy’s offering:

“A single integrated platform for formatted reports, dashboards, analysis and analytics application building with good performance in large environments.”
– BARC Score Enterprise BI & Analytics Platforms 2025

BARC credits Strategy for delivering an all-in-one platform that’s highly performant at scale. The company’s flagship architecture—Strategy One—has been built from the ground up without acquisitions.  

That means the platform avoids the fragmentation and duplication that often accompany tools stitched together over time. Instead, customers get a consistent experience and reliable performance across reporting, dashboards, analytics, and even embedded operational use cases. 

What exactly feeds into this high Portfolio Capabilities score? According to BARC, it’s a combination of platform coverage, data integration, semantic modeling, analytics breadth, and openness. Let’s take a closer look at these features.

Data Connectivity and Openness

One standout is Strategy’s governed Semantic Graph—a semantic layer that provides centralized business logic and data access across the entire ecosystem. What makes it different is that it’s not a closed loop.  

BARC highlights how Strategy allows third-party tools like Tableau, Qlik, and Power BI to connect to the Semantic Graph. This open approach helps organizations maintain governance while still accommodating different tools in different parts of the business. BARC calls out Strategy’s: 

“Connectivity and connectors for third-party analytics tools, [which] grant access to its Semantic Graph.”
– BARC Score Enterprise BI & Analytics Platforms 2025 

AI Readiness and Natural Language Queries

The platform also offers deep functionality for advanced users and analysts, without alienating less technical staff. One example is the growing Auto portfolio—Strategy’s family of AI-powered features that includes Auto SQL, Auto Dashboard, Auto Data Modeling, and Auto Answers. 

“With ‘Auto’, users…ask questions in natural language and receive instant answers while also providing advanced analytics functionalities, for instance, to generate forecasts.”
– BARC Score Enterprise BI & Analytics Platforms 2025 

These capabilities are cleverly integrated into the platform, enabling everyone—from power users to business stakeholders—to engage with data in ways that fit their skill level.  

For example, Analysts can build predictive models or explore data transformations, while executives or field workers can ask a natural-language question and get a usable answer—backed by governed data from the Semantic Graph. 

This compatibility is also evident in Strategy’s support for different environments and deployment scenarios. Whether customers are operating in AWS, Azure, GCP, or StackIT—or need customer-managed cloud options—Strategy offers architectural flexibility without sacrificing core platform performance. 

Proactive Intelligence and Accessibility

What truly sets Strategy apart, though, is its ability to combine these technical capabilities with business-level accessibility. Features like HyperIntelligence allow organizations to surface contextual insights directly inside business applications, eliminating the need to switch tools or run manual queries.  

These “zero-click” interactions—now enhanced by integration with Auto—bring real-time data into workflows without disrupting them. 

“HyperIntelligence…enables users to access contextual information with zero clicks across existing applications, productivity tools and devices…”
– BARC Score Enterprise BI & Analytics Platforms 2025 

A Holistic, Integrated Platform

This combination of depth, openness, and embedded intelligence is what earned Strategy a leading score in Portfolio Capabilities. While other vendors may excel in niche areas or cater to specific user types, Strategy’s approach is holistic: a single, integrated platform designed to grow with your business. 

For customers, this matters more than ever. Organizations are moving beyond departmental dashboards toward full-enterprise data strategies. They need platforms that can serve analysts, executives, and frontline workers—on any device, across multiple clouds, with governance built in.  

Strategy’s high Portfolio Capabilities score suggests it’s well-positioned to support that shift. 

Why It Matters

Unlike trend-based rankings or market perception scores, Portfolio Capabilities are grounded in how a platform actually performs. BARC’s analysis focuses on real product functionality—what the platform can do today, how well it works, and whether it supports a wide range of use cases. 

In Strategy’s case, the report paints a picture of a mature, well-integrated platform that continues to evolve. With new innovations like Mosaic Studio, enhanced Auto functionality, and growing flexibility in data modeling, the Portfolio Capabilities score may well rise further in future reports. 

But even now, the message is clear: Strategy isn’t trying to be everything to everyone. It’s trying to be complete, consistent, and capable—across teams, tools, and time.