Strategy Retains Market Leader Position in 2025 BARC Report

Each year, the BARC Score Enterprise BI & Analytics Platforms report evaluates key players in the business intelligence and analytics market. It compares vendors across two axes—Portfolio Capabilities and Market Execution—to provide a snapshot of where platforms stand and how they are evolving.

It places vendors into five categories: Dominators, Market Leaders, Challengers, Specialists, and Entrants, based on their performance along these two axes.  

Market Leader Defined by Platform Depth

In the 2025 edition of the report, Strategy once again secured its place in the Market Leader quadrant, continuing a long track record of recognition by BARC. The report notes that Strategy delivered solidly on its Portfolio Capabilities, where it holds an undisputed #1.

BARC describes Strategy’s offering as: 

“Single integrated platform for formatted reports, dashboards, analysis, and analytics application building with good performance in large environments.” – BARC Score Enterprise BI & Analytics Platforms 2025 

BARC credits Strategy with delivering a unified BI & analytics platform capable of supporting a wide range of use cases—from traditional dashboards and reports to more advanced AI-powered capabilities.  

Unlike some competitors, Strategy’s architecture has been built from the ground up over decades, without the fragmentation that often comes with product acquisitions. This consistency is reflected in the platform’s ability to scale in large environments and support complex enterprise needs. 

Innovation Remains a Differentiator

Beyond its core functionality, BARC points to Strategy’s HyperIntelligence as a key differentiator.  

This feature embeds analytics directly into business users’ workflows by surfacing contextual information—instantly and without requiring them to leave their current applications. With the recent integration of AI, Hyper has evolved into an even more powerful tool. 

“HyperIntelligence…enables users to access contextual information with zero clicks across existing applications, productivity tools, and devices with highly personalized information to all users.”

– BARC Score Enterprise BI & Analytics Platforms 2025 

HyperIntelligence represents Strategy’s broader commitment to making analytics actionable and accessible—not just for data teams, but across the business. By integrating insights into familiar tools like browsers, productivity suites, and mobile apps, Hyper aims to reduce the friction between data and decisions. 

Managing Market Transitions

This year’s BARC report also calls out Strategy’s responsiveness to market trends. As noted in the report, “Strategy takes important and relevant trends seriously and mostly develops solid strategies and tools to address them.”  

In recent years, that has included expanding AI capabilities under the Auto umbrella, enabling natural language queries, automated dashboards, and predictive analytics through a secure and governed Semantic Graph. 

This forward-looking approach continues to position Strategy as a vendor that not only adapts to modern technology trends, but helps shape how they’re adopted at scale. 

Strength in Governance

Strategy remains a top choice for organizations seeking a comprehensive analytics platform that balances depth, governance, and innovation. Its Semantic Graph, embedded intelligence, and open architecture (with connectors to tools like Tableau, Power BI, and Qlik) make it a rare platform that can serve both central data teams and decentralized business users—without sacrificing control or performance. 

For Strategy customers, this recognition should come as a confirmation rather than a surprise. The platform has long prioritized stability and scalability, while quietly evolving to meet new expectations around AI, operational analytics, and multi-cloud deployment.  

With the forthcoming release of Mosaic—a major update that will extend Strategy’s modeling capabilities and studio interface—2025 is shaping up to be a year of both continuity and progress. 

Looking Ahead

Maintaining a leadership position in the BARC Score Enterprise BI & Analytics Platforms report isn’t about staying static—it’s about adapting with purpose.  

Strategy’s strengths in unified architecture, embedded intelligence, and AI integration helped earn this year’s recognition. But more importantly, they set the stage for where the platform is headed. 

As organizations across industries accelerate their analytics initiatives—moving from dashboards to decisions, and from experimentation to scale—Strategy remains committed to enabling intelligence everywhere, on every device, and for every user.