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Day 1: Watch the Sessions On-Demand

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B4C25: Corporate Bitcoin Success Stories (International) - Simon Gerovich

Discover how Meta Planet became Japan’s top stock in 2024 by adopting Bitcoin as a treasury asset. Founder Simon Gerovich shares the journey from Mt. Gox loss to corporate Bitcoin leadership.

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B4C25: Corporate Bitcoin Success Stories (International) - Siddharth Bharwani

Jet King Infotrain, India's first public company with a Bitcoin treasury, shares its bold pivot to crypto education and long-term Bitcoin strategy.

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B4C25: Corporate Bitcoin Success Stories (USA) - Salman Khan

Salman Khan of Mara Holdings reveals how the U.S.'s top public Bitcoin miner embraced a $4.5B HODL strategy and sustainable crypto innovation.

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B4C25: Corporate Bitcoin Success Stories (International) - Patrick Lowrey

Patrick Lowry of Samara Asset Group shares how Bitcoin powers growth, not just reserves—featuring bold strategies like a Bitcoin CPI and hedge fund.

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B4C25: Keynote - The Case for Corporate Adoption of Bitcoin - Michael Saylor

Michael Saylor makes the case for Bitcoin as a game-changing asset for corporations, offering a bold strategy to escape stagnation and drive growth.

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B4C25: Corporate Bitcoin Success Stories (USA) - Michael Mo

Michael Moe of Cooler Technology Group shares how a space-tech innovator is using Bitcoin to power its treasury—716 BTC strong and aiming higher.

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B4C25: Bitcoin is Supercharging the Tradfi Convertible Debt Market

Jay Wood Capital Advisors explains how Bitcoin is transforming the TradFi convertible debt market, with insights on cost-effective financing and growth potential.

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B4C25: Corporate Bitcoin Success Stories (USA) - Eric Semler

"Eric Semler reveals how Semler Scientific revitalized its future with a $350M Bitcoin treasury, becoming the second U.S. public company to adopt 'digital gold'.

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B4C25: Corporate Bitcoin Success Stories (International) - Alexandre Laizet

Alexandre Laizet shares how The Blockchain Group became Europe’s top Bitcoin treasury firm, boosting BTC per share by 709% and aiming for global impact.

Day 2: Watch the Sessions On-Demand

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B4C25: Fortifying the Future: Institutional Strategies for Secure Bitcoin Custody - Rick Schonberg

Rick Schonberg of Coinbase Custody shares how institutions can securely manage Bitcoin, with $200B in assets and innovations like CoreKMS and MPC tech.

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B4C25: Michael Saylor & Phong Le Fireside with True North

Michael Saylor and Phong Le discuss Bitcoin’s role in financial freedom, retail investor power, and the future of capital markets with the True North community.

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B4C25: A New Financial Standard for Bitcoin - Phong Le

Phong Le of Strategy introduces a bold Bitcoin financial standard, with new KPIs and GAAP-aligned metrics to reshape corporate reporting and capital strategy.

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B4C25: Embracing the Future: Financial Institutions and the Bitcoin Adoption - Peter Karl

Peter Karl of Cantor Fitzgerald shares how the firm is driving institutional Bitcoin adoption with $30B raised, a lending facility, and a Tether partnership.

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B4C25: Regulatory Roundtable: Shaping Digital Assets - Ming Shao Panel

Ming Shao leads a panel on crypto regulation, exploring stablecoin policy, SEC initiatives, and Bitcoin’s growing role as a reserve asset.

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B4C25: Emerging Corporate Bitcoin Success Stories: Early Movers, Big Impact - Matt Cole

Matt Cole of Strive unveils bold plans to make it the first public Bitcoin treasury firm, urging corporate America to replace cash with BTC and rethink ESG norms.

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B4C25: The Case for Bitcoin - Alex Leishman

Alex Leishman explores Bitcoin’s rise from fringe asset to mainstream savings tool, as businesses and nations embrace its potential as a global reserve asset.

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B4C25: Turning Volatility into Value: Bitcoin Strategies for Corporate Treasuries - Javier Rodriguez Alarcon

Javier Rodriguez Alarcon of XBTO shares how corporate treasuries can turn Bitcoin’s volatility into value through active strategies and smart risk management.

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B4C25: The Investment Case for Bitcoin - Chris Kuiper

Chris Kuiper of Fidelity Digital Assets makes the case for Bitcoin as a superior corporate investment, focusing on growth, diversification, and strategic risk management.

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B4C25: Going All-In: Management's Journey Adopting the Bitcoin Standard - Shirish Jajodia Panel

Corporate leaders Simon Garevich, Eric Semler, and Andrew Kang discuss the challenges and opportunities of adopting Bitcoin, emphasizing culture, transparency, and regulation.

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B4C25: Fortifying the Future: Institutional Strategies for Secure Bitcoin Custody - Boaz Avital

Boaz Avital of Anchorage Digital explores the challenges of secure Bitcoin custody, highlighting advanced cybersecurity and the firm’s role as a federally chartered digital asset bank.

A Look Back at the Agenda

Hosted by Strategy (formerly MicroStrategy), this event brought together corporate leaders, financial executives, and technology innovators to explore Bitcoin’s role in business.
This event occurred May 6-7, 2025.

2024

2023

2022

2021

Bitcoin Corporate Playbook

Open source resources for corporate bitcoin strategy.

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