Claritan

Partner

Obase

Industry

Retail, Travel & Hospitality, Manufacturing, FMCG

Description

Claritan is a Customer 360 and CDP solution that unifies customer data across channels to enable advanced analytics, personalization, and AI-driven engagement. It is a core component of Obase CRM Suite, designed for data-driven customer strategies.

Highlights

• Unified Customer 360 & CDP
• Part of Obase CRM Suite
• Retail-proven, cross-industry scalable
• Strategy Mosaic & AI-ready architecture
• Advanced segmentation and activation

Learn more Contact Obase

Claritan: Turning Customer Data into AI-Ready Intelligence

Claritan is Obase’s Customer 360 and Customer Data Platform (CDP), designed to help organizations transform fragmented customer data into actionable, AI-ready intelligence. As a core component of Obase CRM Suite, Claritan consolidates behavioral, transactional, and demographic data from multiple sources into a single, trusted customer view.

Initially developed to meet the complex needs of large retail organizations, Claritan has evolved into a cross-industry solution supporting Travel & Hospitality, Manufacturing, and FMCG companies. It enables marketing, sales, and customer teams to work on a shared data foundation, improving personalization, campaign effectiveness, and customer loyalty.

Claritan integrates seamlessly with Strategy Mosaic, allowing customer data and insights to be accessed through Mosaic alongside other BI and analytics tools. This integration makes Claritan AI-ready, enabling organizations to leverage advanced analytics and AI use cases while maintaining strong data governance and enterprise scalability.

Challenges

Customer-centric organizations, especially in Retail, struggle with fragmented data, limited insight, and disconnected systems, making it difficult to deliver personalized, consistent, and AI-driven customer experiences.

1. Fragmented Customer Data:

Customer data is spread across transactional systems, CRM platforms, digital channels, and external sources. This fragmentation prevents organizations from building a unified customer view, leading to inconsistent insights and duplicated efforts across teams.

2. Limited Use of Customer Data:

Many organizations collect vast amounts of data but lack the infrastructure to activate it effectively. Without a CDP and advanced analytics, customer data remains underutilized, limiting campaign performance and personalization capabilities.

3. Inconsistent Omnichannel Engagement:

Disconnected systems result in inconsistent messaging and experiences across channels. Customers expect seamless journeys, but siloed data makes it difficult to orchestrate interactions across touchpoints.

4. Readiness for AI & Advanced Analytics:

AI initiatives require clean, unified, and well-governed data. Organizations often struggle to prepare customer data for AI use cases due to poor data quality and lack of integration with analytics platforms.

5. Scalability & Governance

As organizations grow across regions and industries, CRM and CDP solutions must scale while ensuring data privacy, consent management, and regulatory compliance.

Benefits

Claritan enables unified customer insight, AI-ready analytics, and consistent omnichannel engagement as part of an enterprise-grade CRM Suite.

Unified Customer 360

Single, trusted customer view across all data sources.

Retail-Proven Foundation

Designed for complex, high-volume retail environments.

AI-Ready Architecture

Prepares customer data for AI and advanced analytics.

Strategy Mosaic Integration

Access customer insights through Mosaic and BI tools.

Advanced Segmentation

Behavior- and lifecycle-based customer segments.

Improved Campaign Performance

Data-driven targeting and activation.

Strong Data Governance

Built-in privacy and consent management.

Cross-Industry Scalability

Adaptable across multiple industries and regions.

Faster Insight to Action

Reduced time from data to business impact.

Use Cases

Claritan supports customer-centric strategies by enabling data-driven personalization, campaign management, and loyalty optimization across industries.

Retail: Digital Campaign Management & Loyalty

A leading grocery retailer used Claritan as part of Obase CRM Suite to fully digitalize campaign management. By leveraging the integrated data warehouse and CDP infrastructure, customer data was activated effectively, resulting in improved campaign performance and increased customer loyalty.

Through our projects with Obase, we fully digitalized our campaign management. The data warehouse and CDP infrastructure enabled us to utilize customer data effectively. This transformation has made a strong contribution to both our campaign performance and customer loyalty.

— AIT & R&D Director

Travel & Hospitality: Customer Experience & Loyalty

A global travel group uses Claritan to unify customer data across booking, travel, and post-trip touchpoints, enabling personalized offers and stronger customer engagement throughout the journey.

Claritan enabled us to bring together customer data from multiple systems into a single view. This allowed us to better understand traveler behavior, personalize communications across channels, and significantly improve customer experience and loyalty.

— Digital Transformation Director

Explore Claritan

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