Your Marketing is Powered by Data. So What's Going Wrong?

Stop letting scattered data cripple your marketing ROI. From campaign performance to budgeting and lead flow, fragmented data leads to misalignment, wasted ad spend, and missed revenue. Strategy One solves this.

Strategy One unifies all your marketing data, from every click to every conversion, into one central, intelligent hub.

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Strategy is trusted by the world's leaders in marketing

Tired of fragmented data and incomplete customer insights?

Fragmented data obscures your customer view, making it impossible to truly understand behavior and optimize growth.

Strategy One and Strategy Mosaic bring every marketing data touchpoint and team together, so your campaigns and insights are always connected.

Seamlessly Connect 100+ Platforms: Organize and refine campaign performance data from Salesforce, Google Ads, HubSpot, and over 100+ other integrations. Eliminate delays and unify all your marketing workflows.

Unify Your Data with Strategy Mosaic: Standardize KPIs, definitions, and metrics across your team with Mosaic’s Universal Intelligence Layer. Everyone works from the same trusted data set, reducing confusion and enabling confident, enterprise-wide decisions

Visualize and Optimize Business Data with Strategy One: Build dynamic dashboards with near real-time drilldowns by vertical, campaign, or segment. Pinpoint your highest-performing funnel paths and confidently adjust strategies on the fly.

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Ready to rid your team of slow, manual reporting?

Manual reporting wastes time, ad spend, and opportunities.

Strategy One automates data collection and delivers key insights so you can act fast, freeing your team to focus on driving results.

Effortless Self-Service Reporting: Automate weekly campaign reports with the latest, most relevant metrics. Stop wasting hours collecting data or chasing numbers — Strategy One’s custom filters and AI-powered analytics help you uncover deeper insights, faster.

AI-Powered Answers, Instantly: Ask real questions and get instant, real answers. From top-performing content to campaign conversions and forecast trends, Strategy One’s AI surfaces precisely what matters, when you need it, enabling proactive adjustments.
Optimize Campaigns with Real-Time Alerts: Set automated notifications for key metrics like cost-per-lead or campaign spend. Get alerted the moment performance shifts—and pivot before it becomes a problem.

A 360° Solution for Every Marketer

For CMOs

Access executive-ready dashboards that consolidate multiple channels, enabling data-driven decision-making. Understand CLV, predict future behavior, and leverage AI-powered insights to outpace competitors and lead market shifts.

For Managers

Access live campaign performance from your phone or laptop—anytime, anywhere. Monitor workflows, track progress, and manage your team in real-time, without relying on static reports.

For Outreach Specialists

Get AI-powered info cards embedded directly into your daily tools—email, CRM, LinkedIn, and more. See key partner data at a glance and build smarter, faster action plans without breaking your flow.

For Team Leads

Create custom dashboards for global campaigns with full visibility and scalability. Collaborate seamlessly across regions—no IT delays, no infrastructure headaches.

For Content & Campaign Teams

Explore interactive, AI-powered dashboards without writing a single line of code. Build campaigns based on real performance data—not guesswork.

For Ops & Analysts

Control what metrics each team sees with role-based access. Whether it’s engagement for campaign teams or ROI for execs, everyone works from a shared, consistent set of definitions—no confusion, no rework.

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Ready to take back control of your budget and marketing ROI?

Strategy One gives you end-to-end visibility into CAC, CLV, and ROI across every channel.

Forecast spend, optimize CPL and CPA in real time, and reallocate budgets with precision to maximize pipeline impact.

Track and Connect Your Spend. Accurately: Strategy One’s multi-source data modeling lets you build attribution models that factor in every touchpoint — from ads and email to social and offline events. Confidently tie millions in pipeline to marketing activity with clarity and precision.

Compare And Optimize ROI. Effortlessly: Use AI-powered dashboards to track ROI by audience and channel—with live data and historical trends side by side. Forecast performance and shift budget proactively to maximize conversions.

Proactive, Executive-Ready Reporting: Build custom finance and performance dashboards in just a few clicks. Visualize campaign impact, revenue influence, and top-line trends—so you're always prepared to present the value of your budget.

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The Strategy One Advantage: Built for High-Impact Marketing

Whether you’re scaling campaigns, proving ROI, or aligning teams—Strategy One brings your performance, customer, and spend data into one powerful platform. No bottlenecks. No second-guessing. Just clarity, speed, and confidence.

All Your Campaign + Customer Data. Unified.

AI That Works Like Your Best Analyst

Up-to-the-Minute Insights. Anywhere

Custom Dashboards, One Source of Truth

Self-Service Reporting, Without Bottlenecks

Cloud-Native, Low-Code, High Velocity

CUSTOMER SPOTLIGHT

How Epicor Led the Supply Chain Industry with Modern Analytics

Watch the video to the right that features an executive-level discussion between Epicor's leadership and Strategy (formerly MicroStrategy)'s leadership on how Epicor led the supply chain industry forward in leveraging analytics, AI, and BI.