The retail industry is undergoing a major digital transformation driven by the vast amounts of data retailers collect. As consumer behaviors shift and challenges like supply chain disruptions and economic uncertainty persist, artificial intelligence (AI) offers a powerful solution for making scattered data accessible as actionable insights.
Next-Gen Retail: Harnessing AI for Actionable Insights & Competitive Edge explores the data dilemmas the industry faces today and shares how retailers worldwide can leverage best-in-class analytics and generative AI to overcome omnichannel challenges. Leveraging research from TechTarget’s Enterprise Strategy Group, our market brief also shares the state of business intelligence (BI) at retailers worldwide and how they view the promise of generative AI to enhance operational efficiency, improve customer experiences, and support decision-making across every aspect of the retail value chain. Content includes:
- Retail’s rapid evolution
- Common data challenges
- Navigating post-Pandemic retail
- Omnichannel customer expectations
- How analytics & AI accelerate impact
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