Again, A Customers’ Choice & My Top 5 Reviews

What a way to toast the new year! We’re starting 2025 on a high note thanks to our continued partnership with incredible customers like you. Gartner® Peer Insights™ just released the 2024 Voice of the Customer report for the Analytics & Business Intelligence Platform (ABI) market—and MicroStrategy is once again a Customers’ Choice.  

Download the report >

We’re grateful to our 200+ customers whose recent feedback in this online community helped us receive this distinction. We’re also particularly proud to be the only ABI platforms vendor identified as a Customers’ Choice for three years in a row.             

Platform Highlights & My Top 5 Customer Snippets

My marketing mind finds it helpful to dig into stakeholder feedback for a fresh perspective when starting new projects. Our customers and partners share invaluable insights that help us continuously shape our strategic roadmap, enhance our comprehensive platform, and evolve how we communicate value. 

Reading the most recent reviews, I was struck by how the different perspectives shared by our customers and partners highlight the different ways MicroStrategy ONE helps provide business value with data, analytics, and AI. In my opinion, several reviews reflected how customers worldwide tell us our platform drives their business value.  

The latest Voice of the Customer report summarizes thousands of real customer reviews into insights about ABI platform vendors. Here are my top 5 MicroStrategy reviews from the 200+ summarized in this year’s report—plus a sampling of recent customer achievements that we love to help you celebrate.

The Value of Insight-Driven Experiences

There’s a distinct purpose behind MicroStrategy’s long legacy of innovation in data, analytics and generative AI: it’s our vision to enable ‘Intelligence Everywhere.’ We fundamentally believe that the business benefits when you make data insights available to everyone in their day to day—even at the edges of an organization.  

We’ve innovated continuously across our 30+ year history in pursuit of this vision. There’s a long history of firsts that demonstrate our focus on this aim: we were the first to offer analytics on relational databases, in web browsers, on mobile, and on the cloud… Our ongoing evolution continues to benefit customers and partners worldwide.

Innovation to Empower Everyone

That spirit of innovation is also echoed in our first-to-market to launch of  fully integrated generative AI in September 2023, and we’ve partnered closely with customers to ensure they get value out of it. Many customers like GUESS have since launched customized agentic bots—each processing their organization’s unique, trusted data to quickly deliver quantitative insights that answer business questions.  

Beyond innovation, we also have an eye for invention. Take HyperIntelligence, our invention that makes it possible to overlay keyword-based analytics onto any application eliminating the need for context switching. This simple, elegant, easy to use feature provides tremendous value to customers like Amica Mutual Insurance, who avoided costly systems integration efforts using insight-driven Hyper cards.

Designed to Eliminate Data Chaos

Time and time again, we hear from customers that the unified data fabric you can build, manage, and govern natively in MicroStrategy is crucial to their success. At our most recent user conference, an NBC Universal data leader shared how the unified, consolidated semantic layer they built in MicroStrategy enables data-driven decision-making through robust, governed self-service. 

The Semantic Graph available in MicroStrategy ONE acts as a powerful engine that helps organizations transform data complexity into business clarity. It enables a fundamental level of object reusability that allows organizations to use the same trusted business logic for every intelligence app or insights solution—whether for a custom mobile app, personalized data dashboards, automated pixel-perfect report distributions, ad-hoc analyses, or even simply using data to answer business questions in natural language with a Gen AI bot.   

The resulting data fabric makes enterprise data significantly more manageable and helps eliminate technical debt. Leveraging one semantic model for your entire organization means that you can automatically cascade a single logical change across the multitude of apps or reports built using it. This significantly reduces total cost of ownership for maintaining your data solutions and since you can specify privileges for your data fabric down to the object level, these efficiencies are achieved while preserving essential data integrity and governance.  

Then Sainsbury’s CTO Helen Hunter also discussed the strategy behind their data transformation story. In Where Curiosity Meets Big Business, she explained how their data and analytics team’s mission is to manage and curate the “threads of data and information flow that stitch an organization together” to enable insight-based business decisions—instead of relying on “corporate memories and myths” that create “intuition biases” to frame them.  

She also explained why using the MicroStrategy platform as their analytics distribution layer was the best choice to help achieve their aim: “We need rigorous and robust data governance... MicroStrategy’s semantic layer is one of the most special things about the platform and solution for us. It gives us the ability to curate access to information predicated on an individual’s role and location in the business. Pulling form the same common source [lets us make] decisions on the same set of information predicated on the same single version of the truth.”

Flexibility to Deploy Everywhere

Our innovative mindset and native data fabric are fundamental to the business value the ONE platform delivers. When combined with the flexibility of choice we provide, these principles truly make the platform a potent proposition for future proofing your organization’s intelligence investments.  

Released in early 2023, MicroStrategy ONE is a completely refactored, cloud-native platform built on a containerized micro-services architecture. Foundationally, it’s designed to future proof any organization’s data investments because it’s operationally optimized for performance and manageability in the cloud.  

ONE is also offered on any cloud—AWS, Azure, or Google—allowing you the agility to seamlessly scale with your hyperscaler of choice while ensuring you’ll retain the flexibility to move if your strategy shifts. And avoiding stack lock-in is just one example of the variety of choice ONE provides: its numerous data connectors and best-in-class services unlock the ability to leverage hundreds of data sources and integrate insights into any application.  

In the technology sector, many product managers embrace a data-as-a-product approach, relying on our platform to embed trusted insights and end-to-end data experiences into their solutions. To these PMs, our modern REST API suite offers the seamless integration and management needed to make the buy vs. build decision an easy one.

The Trust of a True Partnership

Reflecting on why The Warehouse Group has “chosen MicroStrategy again and again for 20 years,” one of their data leaders stated: “The reason is simple—they help us solve our business problems.” 

In everything that we do, we strive to truly understand and solve the data and insights challenges our customers face. It’s that ethos, plus our powerful platform, that together build the best foundation for trust and success.  

For the curious, two recent posts share several stories about how we partner and innovate with customers to help them do more with their data. One discusses the Three Vendors in Partnership Award Categories that we’ve been named a Finalist in for the National Retail Federation’s NRF 2025 conference—fingers crossed for more good news next week! We also summarize our overall approach to customer partnership in A Recipe for Customer Success.

Many Thanks to You

We know none of this would be possible without the smart, passionate community of MicroStrategy customers and partners we’re privileged to work with around the world.  

I’d like to extend my sincere appreciation to our 200+ customers and partners who submitted the Gartner Peer Insights reviews considered in this year’s ‘Voice of the Customer’ cycle—we’re excited to be a Customers’ Choice once again because you took the time to share your thoughts. Thanks, also, to the many customers around the world who collaborate and share invaluable feedback with us to help make ONE the best platform it can be.  

About Gartner® Peer Insights™

_{Source: Gartner, Voice of the Customer for Analytics and Business Intelligence Platforms, Peer Contributors, Peer Contributors, 20 December 2024.}  

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_{Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.}