News and Press Release Archive

News Release Archive

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Strategy World 2025 Kicks Off in Orlando, Showcasing Innovation at the Intersection of AI, BI, and Bitcoin

 (formerly MicroStrategy), kicks off today at the Signia by Hilton and Waldorf Astoria Bonnet Creek in Orlando, Florida. More than 1500 attendees from the world’s leading companies are gathering to explore the latest developments in AI-powered digital information and digital asset strategies. The fifth annual 

 event runs concurrently, focused on Bitcoin’s role in business and financial markets. It features Strategy Executive Chairman Michael Saylor, along with other Bitcoin luminaries. Strategy World 2025 takes place May 5-8, offering visionary market insights, technology showcases, and bold conversations on the future of Artificial Intelligence, Business Intelligence, and Bitcoin in enterprise strategy and transformation.

Quote from Phong Le, President and CEO of Strategy

“Strategy World is where vision meets execution,” said Phong Le, President & CEO of Strategy. “Bitcoin and AI are the two most transformative technologies of our time, and we’re empowering the world’s forward-thinking organizations with the tools, insights, and technologies they need to lead in the digital age.”

Quote from Carla Fitzgerald, EVP and Chief Marketing Officer of Strategy

“Strategy World is more than a user conference — it’s a global platform for shaping what’s next in AI, BI and Bitcoin. Attendees will interact with and learn from some of the brightest minds and experts in the world. And, importantly, will get successes shared and lessons learned by customers, partners, and our own visionary experts.”

This year’s event comes on the heels of the company’s 

, signaling an expanded mission to deliver visionary software and strategic insight to enterprises navigating rapid technological transformation.

MicroStrategy Incorporated d/b/a Strategy (Nasdaq: MSTR/STRK/STRF) is the world's first and largest Bitcoin Treasury Company. We are a publicly traded company that has adopted Bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate Bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed-income instruments. In addition, we provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic Bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation.

Strategy, MicroStrategy, Intelligence Everywhere, are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. For more information about Strategy, visit 

Amica Mutual Insurance Company Delivers Outstanding Customer Care with Strategy One

amica-mutual-insurance-company-delivers-outstanding-customer-care-with-strategy-one_03-19-2025.pdf

Strategy's HyperIntelligence® improves call center operations and cultivates new revenue streams.

Strategy (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that 

 is using the Strategy One platform and its HyperIntelligence® feature to improve call center operations, cultivate new revenue streams, and enhance how representatives apply data to provide excellent customer care. HyperIntelligence seamlessly integrates insights into representative workflows, improving operating efficiency and facilitating upsell to qualified customers.

“Part of our data strategy is to get consumable data into the hands of our end users as quickly as possible,” said Christina Perfetti, Managing Vice President, Actuarial, Amica. “Strategy plays an important role in our ability to democratize data for the broader Amica team.”

"HyperIntelligence proved a huge shortcut in helping us quickly share relevant insights and trusted data with Amica representatives to support customer service calls,” said Ray Zientara, Assistant Vice President, Enterprise Data Solutions, Amica. “HyperIntelligence gives our Claims and Sales and Client Services teams the information they need to provide the high-quality customer care Amica is known for on every call, while eliminating the high cost it would otherwise take to integrate systems.”

“Amica’s use of HyperIntelligence to drive quality, efficiency, and revenue is a great example of how Strategy makes data easily accessible to front line workers,” said PeggySue Werthessen, Vice President of Go-to-Market Strategy at Strategy. “We designed Strategy One to offer unmatched agility for our customers so they can harness the value of their data across the organization wherever and however that data is needed.”

Amica technology leaders will discuss the business impact realized by adopting HyperIntelligence in a webinar on Tuesday, April 8 at 12 p.m. Eastern Time. 

For more information about Strategy One, visit 

Strategy (Nasdaq: MSTR) is the world’s first and largest Bitcoin Treasury Company. We are a publicly traded company that has adopted bitcoin as our primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from our operations, we strategically accumulate bitcoin and advocate for its role as digital capital. Our treasury strategy is designed to provide investors varying degrees of economic exposure to bitcoin by offering a range of securities, including equity and fixed-income instruments. In addition, we provide industry-leading AI-powered enterprise analytics software, advancing our vision of Intelligence Everywhere. We leverage our development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with our commitment to digital asset growth. We believe our combination of operational excellence, strategic bitcoin reserve, and focus on technological innovation positions us as a leader in both the digital asset and enterprise analytics sectors, offering a unique opportunity for long-term value creation.

Strategy, MicroStrategy, MicroStrategy AI, Intelligence Everywhere, Intelligent Enterprise, and MicroStrategy Library are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy is Now Strategy

microstrategy-is-now-strategy_02-05-2025.pdf

MicroStrategy® Incorporated (Nasdaq: MSTR) today announced it is now doing business as Strategy™. Strategy is the world’s first and largest Bitcoin Treasury Company, the largest independent, publicly traded business intelligence company, and a Nasdaq 100 stock. This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin.

To learn more about the company’s software, including industry leading AI-powered business intelligence, go to 

. The new merchandise store, offering Strategy-branded items, is available at 

Michael Saylor, Founder and Executive Chairman, Strategy

“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”

“Strategy is innovating in the two most transformative technologies of the twenty-first century – bitcoin and artificial intelligence. Our new name powerfully and simply conveys the universal and global appeal of our company, and the value we bring to the strategies of our shareholders, customers, partners, and employees.”

The company will announce Earnings today after market close at 4 PM EST.

MicroStrategy is now Strategy

MicroStrategy Delivers Rapid Value from AI through Personalized Experiences with Latest Release

microstrategy-delivers-rapid-value-from-ai-through-personalized-experiences-with-latest-release_01-30-2025.pdf

Recent updates to MicroStrategy ONE improve handling of ambiguous questions and provide personalized input to AI Bot responses

TYSONS CORNER, VA, January 30, 2025 – MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the latest release of MicroStrategy ONE®, which helps enterprises gain rapid value from generative AI (GenAI) by personalizing the AI experience for each user.

MicroStrategy’s Auto AI bot delivers a human-like conversational experience for users interacting with data. This release includes new chart types and a range of enhancements designed to help Auto better understand ambiguous questions using context and past interactions with the user.

Individual users can now provide direct feedback that Auto will use to tailor future responses for that user. For example, a user might let the bot know when they type “JD,” it should be interpreted as “Jane Doe.” Administrators have the option to promote individual feedback to improve the experience for all users, where appropriate. The new release also provides more granular controls for developers and partners looking to deploy AI bots within their own applications.

In 2024, MicroStrategy added the Auto AI bot to 

, a patented mechanism for deploying insights on top of any web application with zero code. The new release enhances this capability by providing personalized context to Auto, improving the experience for end-users.

"Last year we achieved a major milestone in natural language BI with our Auto AI bot – the ability for users to ask freeform questions and receive trusted answers from governed data. Each release of MicroStrategy ONE delivers increasingly powerful AI models, expanding the breadth and depth of questions Auto can reliably answer, along with greater transparency in how it generates the answer," said Saurabh Abhyankar, Chief Product Officer at MicroStrategy. "Working with the top companies in the world drives us to push the boundaries of BI towards self-driving analytics that can transform a business."

MicroStrategy ONE offers everything from paginated reporting to self-service dashboards and modern AI bots – all from a single platform. Everything is unified by an object-oriented semantic graph, so everything remains in sync and secure. Built on a fully containerized microservices architecture, MicroStrategy ONE is available in major marketplaces such as AWS, Azure, and Google, as well as 

 in Europe, making it easy to leverage existing cloud credits while eliminating cloud lock-in.

For more information on MicroStrategy ONE, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy AI, MicroStrategy ONE, and HyperIntelligence are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Recognized as a Customers’ Choice through User Feedback Submitted on Gartner® Peer Insights™ for Third Consecutive Year

microstrategy-recognized-as-a-customers-choice-through-user-feedback-submitted-on-gartner-peer-insights-for-third-consecutive-year_01-15-2025.pdf

MicroStrategy is the only vendor in the Analytics & Business Intelligence Platforms market to receive this distinction for three years in a row based on ratings from professional product users

TYSONS CORNER, VA – January 15, 2025 – 

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that are named a Customers’ Choice in the 2024 Gartner Peer Insights ‘

’ report. MicroStrategy was the only vendor to receive this distinction for the third consecutive year in the Analytics & Business Intelligence (ABI) Platforms market.

Gartner defines the ABI market as platforms that enable organizations to understand their data. ABI platforms are enabled by IT and augmented by AI to ultimately empower users to model, analyze, and share data. MicroStrategy is one of only three vendors named as a Customers’ Choice in this year’s ‘

’ report out of 20 ABI platforms based on criteria spanning reviews during an 18-month submission period ending September 30, 2024.

’ report annually to synthesize reviews into insights for buyers of technology and services in the ABI platforms market. The aggregated peer perspective it offers, along with the individual detailed reviews available online, complements Gartner expert research and can play a key role in your buying process. ‘Peers’ are verified product reviewers who both rate the technology and provide valuable feedback to consider before making a purchase.

“It's awesome to be recognized as a Customers' Choice again,” said Saurabh Abhyankar, Executive Vice President and Chief Product Officer at MicroStrategy. “As the largest publicly-traded, independent BI provider, we have the flexibility to focus on what matters most: innovation and our customers. This award is a testament to our dedication to providing cutting-edge BI solutions. With MicroStrategy ONE, we're making it easier than ever for businesses to empower every employee to quickly and easily access insights and make data-driven decisions that improve outcomes in their daily work."

The distinction follows four prestigious awards MicroStrategy received in the late 2024 and early 2025, which highlight the breadth of use cases enabled by MicroStrategy ONE . In October, 

 as its EMEA Data Cloud Product Acceleration Partner of the Year, recognizing our successful collaboration in creating rapid growth for customers. Snowflake also recognized the platform as a leader in its annual report, 

, for the second consecutive year. In November, MicroStrategy 

 for Top Embedded BI Product at ProductCon 2024 from the 

After being named a Finalist in December, this week MicroStrategy announced that it won two 

 at NRF 2025: Retail’s Big Show—Partner of the Year and AI Innovation & Application. Co-sponsored by the National Retail Federation, the world’s largest retail trade association, winners for the prestigious VIP Awards program were announced at NRF’s annual conference, where long-time customer, 

, joined MicroStrategy to share their data enablement and AI success story.

“Today we leverage MicroStrategy solutions across our entire organization to better understand customer needs and market trend insights,” said Bruce Yen, Vice President of Retail Applications at GUESS. “Our long-standing partnership with MicroStrategy offers our business a trusted source of information and helps us embrace innovations as new technologies shape the market. We’ve recently been exploring MicroStrategy AI to accelerate access to insights for our end users. These bots can be force-multipliers to help organizations ‘free’ their data.”

For more information about MicroStrategy ONE, visit 

Source: Gartner, Voice of the Customer for Analytics and Business Intelligence Platforms, By Peer Contributors, 20 December 2024

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, PEER INSIGHTS is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner® Peer Insights™ content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation. 

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners. 

MicroStrategy Wins Two VIP Awards at NRF 2025

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Vendors in Partnership (VIP) honors MicroStrategy at retail’s biggest conference with Partner of the Year and AI Innovation & Application

TYSONS CORNER, VA., January 13, 2025 – 

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has won two 

 at the 2025 NRF conference in New York City: Partner of the Year and AI Innovation & Application. Awards were determined in part by customer testimonials about the business value the vendor provided to them.

“The VIP Awards shine the spotlight on the solution providers that drive innovation and impact behind retailers’ success,” said Vicki Cantrell, CEO of Vendors in Partnership and founder of the VIP Awards. “By celebrating good partners and innovative solutions, we are changing how vendors are valued and setting the standard for transformative retail partnerships.”

This award honors companies that deliver exceptional service to their retail customers, foster a positive workplace culture and remain committed to customer success.

“We’ve chosen MicroStrategy again and again for 20 years,” says Keryn McKenzie, Chapter Area Lead for Data, Insights & Services for The Warehouse Group, New Zealand's largest non-food retailer. “The reason is simple: they help us solve our business problems.”

, McKenzie detailed how MicroStrategy and The Warehouse Group collaborated to launch a custom generative AI “Budget Bot” that provides traders with information they need to make quick decisions about at-risk sales targets.

, uses MicroStrategy to get the right information where and when they need it—on mobile apps, embedded in third-party systems, or as custom-built applications.

VIP Challenge: AI Innovation & Application - 

This award recognizes unique partnerships with leading retailers on new solutions or materially enhanced products, to supercharge their efficiency and experience through AI.

In October 2023, MicroStrategy became the first BI platform to offer fully integrated GenAI. As a result, enterprises can make insights from their trusted data easily available to everyone, with customers around the world reaping the benefits ever since. MicroStrategy empowers pervasive insights for broad-ranging business value, with a GenAI bot that is simple and natural to use and supports a wide range of deployment capabilities—on mobile, embedded in apps or integrated with the Web browser.

Federated Co-Operatives, a retailer in Western Canada, uses the 

 bot to provide natural language support to users.

“Time-to-insight is another unlock with MicroStrategy AI. We're not digging around in data trying to get to a root cause—we can ask questions and get insight right away,” said Nena Pidskalny, Director of Supply Chain Strategy at Federated Co-Operatives.

“We collaborate closely with retailers to empower every employee with easy-to-access, accurate, contextual insights so they can focus on customers and deliver great experiences,” said Carla Fitzgerald, EVP and chief marketing officer at MicroStrategy. “It’s such an honor to receive these two awards from VIP at NRF, and an even greater honor to have been such a long-term partner with so many incredible retail brands.”

Yen and Lance Tamanaha, Director of Customer Experience Management at GUESS, will join MicroStrategy EVP & Chief Product Officer Saurabh Abhyankar to share their story at 

 in New York City. Their session entitled 

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, and MicroStrategy ONE are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Achieves the AWS Competencies for Government and Education

microstrategy-achieves-the-aws-competencies-for-government-and-education_01-09-2025.pdf

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence (BI) software, announced today that it has achieved the Amazon Web Services (AWS) Competences in Government and Education . This designation recognizes MicroStrategy as an AWS Partner that has successfully met AWS’s requirements for demonstrated experience in delivering quality solutions to help agencies meet mandates, reduce costs, drive efficiencies, and increase innovation across civilian agencies, national defense and intelligence communities, and state and local governments.

Achieving this AWS Competencies in Government and Education differentiates MicroStrategy as an AWS Partner with essential skillsets to meet mandates, reduce costs, and increase innovation for customers. 

“MicroStrategy is proud to achieve the AWS Competency in both Education and Government,” said Mel Zeledon, Executive Vice President of Alliances and Transformation at MicroStrategy. “Our team is dedicated to helping customers make it simple for employees to access relevant, timely data and insights by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”  

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, the 

 helps customers identify AWS Partners with deep industry experience and expertise.

MicroStrategy provides a scalable, secure, and efficient BI + AI platform that empower government and educational organizations to deliver superior services, foster innovation, and achieve their strategic goals with unparalleled effectiveness. 

. For more information on the cloud-native MicroStrategy ONE platform, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company.  We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to explore innovation in Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy ONE and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy and STACKIT Form Strategic Partnership to Deliver a Sovereign Data Cloud for AI-Powered Business Intelligence

microstrategy-and-stackit-form-strategic-partnership-to-deliver-a-sovereign-data-cloud-for-ai-powered-business-intelligence_1-08-2025.pdf

Created in partnership with STACKIT, MicroStrategy Sovereign European Cloud enables the most highly regulated European businesses to leverage MicroStrategy’s cloud-native platform

TYSONS CORNER, VA., January 8, 2025 – 

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the MicroStrategy Sovereign European Cloud, created in partnership with 

, Schwarz Digits' cloud and co-location provider. Now the most highly regulated European businesses can leverage the full power of MicroStrategy’s cloud-native AI/BI solution, 

®, to facilitate data-driven decision-making throughout their organizations, while ensuring compliance with local data sovereignty requirements.

STACKIT provides the highest level of EU security standards, while also complying with EU legal and GDPR requirements. The operations, technical and data processing infrastructure for MicroStrategy ONE on STACKIT are located in the EU, and customer data is hosted exclusively in Germany and Austria. STACKIT holds a wide array of international security certifications including ISO 27001, C5, ISAE 3000 (SOC 2) and ISAE 3402.

MicroStrategy ONE on STACKIT enables customers to take full advantage of 

, a first-to-market solution for rapidly building AI applications on trusted data. The Auto™ AI bot enables end-users to access BI insights from within any application using natural language. Additionally, STACKIT customers can take advantage of a wide array of MicroStrategy ONE analytics tools integrated with AI-driven workflows to rapidly create and launch secure AI applications on a large scale.

“MicroStrategy ONE on STACKIT secures data sovereignty by providing a protected framework for customer data, which also enables our joint European customers to future-proof their investment in MicroStrategy,” said Bernie Wagner, CEO at STACKIT. “When it comes to analyzing data, the companies of Schwarz Group have been using MicroStrategy for years. The partnership between STACKIT and MicroStrategy is exactly the kind of innovation we were looking for as a next step.”

With MicroStrategy ONE and STACKIT, customers’ investments are future proofed with economic stability backed up by the companies of the Schwarz Group, one of the world’s largest retailers. MicroStrategy’s customers in Europe, which include government, healthcare and financial services organizations, can take full advantage of their data with insights from MicroStrategy ONE.

“Both STACKIT and MicroStrategy share a vision for independence and economic stability, reflected both in this partnership and in our corporate strategy,” said Phong Le, CEO of MicroStrategy. “European MicroStrategy customers can use the MicroStrategy Sovereign European Cloud confident that their data is secure, compliant and providing value to the business through the insights we provide.

For more information on MicroStrategy European Sovereign Cloud, visit 

The cloud and co-location provider STACKIT is part of Schwarz Group. External partners and customers in the DACH region can also rely on the cloud services that Schwarz Group companies have been benefiting from for years when it comes to digital transformation. With data sovereignty that goes far beyond the market standard and individual approaches to the implementation and operation of cloud solutions, STACKIT provides holistic support for digitalization projects. Headquartered in Neckarsulm, the team is paving the way for an independent Europe – digital, leading. STACKIT belongs to the IT and digital division of Schwarz Group, Schwarz Digits. 

Schwarz Digits is the IT and digital division of Schwarz Group. It offers compelling digital products and services that meet Germany's high data protection standards. Schwarz Digits thus guarantees the greatest possible digital sovereignty. With this claim, Schwarz Digits provides the IT infrastructure and solutions for the extensive ecosystem of the companies of the Schwarz Group and develops it further for the future. Schwarz Digits creates optimal conditions for the development of trend-setting innovations for end customers, companies and public sector organizations. Schwarz Digits includes 7,500 employees of the brands Schwarz IT, Schwarz Digital, STACKIT, XM Cyber, Lidl e-commerce, Kaufland e-commerce, Schwarz Media and mmmake.

MicroStrategy ONE Works with Zebra Technologies to Enhance its Workcloud Workforce Optimization Suite with New Reporting Capabilities

microstrategy-one-works-with-zebra-technologies-to-enhance-its-workcloud-workforce-optimization-suite_12-05-2024.pdf

Collaboration provides Zebra customers with modern, fast, and customizable self-service reporting and an AI-fueled experience

TYSONS CORNER, VA - MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence (BI), today announced that Zebra Technologies selected its cloud-native platform, MicroStrategy ONE, for Zebra’s 

. This collaboration enables Zebra customers to streamline analysis and decision-making across fleet and corporate functions by leveraging MicroStrategy’s flexible self-service reporting and AI capabilities.

Zebra’s Workcloud Workforce Optimization Suite helps retail decision-makers maintain compliance and tackle the challenges of optimizing labor costs and accurate timekeeping, as well as budgeting, forecasting, scheduling, and task management. MicroStrategy ONE provides Zebra customers access to a modern, curated reporting suite complete with generative AI capabilities, which is critical for Zebra’s customers. MicroStrategy’s cloud-native platform also provides Zebra customers with extensive and flexible self-service capabilities, which reduces the need for custom report requests while providing direct access to analytics.

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with generative AI (GenAI). MicroStrategy’s GenAI bot, Auto, can be embedded within applications to enable employees – from the C-suite to the frontline – to easily query MicroStrategy ONE® using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

“Switching to MicroStrategy’s modern, cloud-native AI + BI platform improved performance for our customers, giving them access to powerful, customized analytics,” said Suresh Menon, Senior Vice President and General Manager, Software and Solutions at Zebra. “The benefit is higher client satisfaction, which is always our number one goal. We are looking forward to building additional capabilities leveraging MicroStrategy ONE.”

As a result of the switch to MicroStrategy, Zebra Workcloud customers will have easy access to secure, trusted data with significantly faster performance, even when working with extremely large data sets.

“We were the first to release a cloud-native business intelligence platform that integrates generative AI,” said Saurabh Abhyankar, Executive Vice President & Chief Product Officer MicroStrategy. “We’re proud to partner with Zebra to provide their clients with a thoroughly modern platform so they can access the data they need quickly with excellent performance.”

MicroStrategy ONE and the ability to embed it within enterprise apps will be demonstrated at NRF in MicroStrategy’s booth (#5467). For more information on MicroStrategy at NRF, visit 

MicroStrategy (Nasdaq: MSTR) is the world's first and largest Bitcoin Treasury Company, and the largest independent, publicly traded business intelligence company. We provide cloud-native, AI-powered enterprise analytics software to thousands of global customers, and leverage 35 years of software expertise to develop Bitcoin applications. We believe the combination of our operating structure, Bitcoin strategy, and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy AI, MicroStrategy Auto, MicroStrategy ONE, HyperIntelligence, and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Receives Proddy Award for Top Embedded Business Intelligence Product

microstrategy-receives-proddy-award-for-top-embedded-business-intelligence-product_11-07-2024.pdf

Award recognizes MicroStrategy ONE, the company’s cloud-native AI + BI platform, for easy access to data and insight for all employees

 – MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that the 

 for Top Embedded BI Product. The Product School considers hundreds of digital products each year, selecting the top solutions to honor with the Proddy.

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with generative AI (GenAI). MicroStrategy’s GenAI bot, Auto, can be embedded within applications such as Microsoft Teams to enable employees – from the C-suite to the frontline – to easily query MicroStrategy ONE® using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

The Proddy Awards, now in their seventh year, were announced at 

. They recognize digital products that assist product managers and teams across a number of categories.

“Winning a Proddy Award is a nice validation of our goal with MicroStrategy ONE, which is to make it simple for every employee to easily and quickly access data and insights so they can make data-driven decisions in their daily work, improving outcomes as a result,” said Saurabh Abhyankar, executive vice president and chief product officer at MicroStrategy. “Our embeddable GenAI bot, Auto, enables companies to make ‘Intelligence Everywhere’ a reality.”

For more information about MicroStrategy ONE, visit https://www.microstrategy.com/enterprise-analytics.

MicroStrategy (Nasdaq: MSTR) considers itself the world’s first Bitcoin development company. The MicroStrategy software business develops and provides industry-leading AI-powered enterprise analytics software that promotes our vision of Intelligence EverywhereTM. Our flagship cloud-native platform, MicroStrategy ONE, is trusted by the most admired brands in the Fortune Global 500 to drive business agility, efficiency, and revenue. We also use our software development capabilities to develop Bitcoin applications. We believe the combination of our operating structure, bitcoin strategy and focus on technology innovation provides a unique opportunity for value creation.

MicroStrategy, MicroStrategy ONE, and Intelligence Everywhere are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

MicroStrategy Recognized as a Leader for the Second Consecutive Year in Snowflake’s Modern Marketing Data Stack Report

microstrategy-recognized-as-a-leader-for-the-second-consecutive-year-in-snowflakes-modern-marketing-data-stack-report_10-23-2024.pdf

Report validates MicroStrategy’s vision for an AI and BI platform that extends data insights to all employees with joint solutions built on Snowﬂake’s Data Cloud

TYSONS CORNER, VA – October 23, 2024 – 

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that it has been recognized as a leader for the second consecutive year in Snowflake’s annual report: 

. Additionally, MicroStrategy was honored by Snowflake as its EMEA Data Cloud Product Acceleration Partner of the Year on Oct. 9, an award that recognizes MicroStrategy’s ability to create rapid growth for customers in collaboration with Snowflake.

In its report, Snowﬂake analyzed usage patterns of more than 9800 customers to identify the technology vendors that organizations consider when building their marketing data stacks. The company’s extensive research shows that customers are adopting solutions from a rapidly changing ecosystem. For analytics and BI vendors, MicroStrategy stood out as a leader among Snowflake’s customers. MicroStrategy's leadership is recognized by thousands of the largest, best-known brands in the world for delivering pervasive analytics at scale. MicroStrategy goes beyond simple dashboarding and embedded analytics to expand access to AI-powered analytics beyond senior management and into the hands of employees, partners, and customers.

The University of Auckland, a New Zealand institution of higher learning with more than 45,000 students, deployed MicroStrategy ONE earlier this year. MicroStrategy ONE connects to Snowflake’s Data Cloud Platform/ Snowflake’s unique elastic compute and storage architecture, which has reduced data loading and query times and eliminated the resource constraints from legacy technologies.  Business users now have secure access to all the data they need to drive innovation and value.

“MicroStrategy's modern and user-friendly platform will empower our staff and faculty to make data-driven decisions with greater ease and efficiency,” said Jason Mangan, Chief Digital Officer at the University of Auckland. “This shift to the cloud will also ensure greater scalability and agility as our data needs evolve.”

MicroStrategy was the first BI vendor both to release a cloud-native platform and to integrate it with GenAI. With MicroStrategy ONE®, employees from the C-suite to the frontline can easily inquire about data and insights using natural language to get a response that’s immediately useful and understandable. In this way, the entire company can make rapid, data-driven decisions to accelerate growth.

“Snowflake’s recognition of MicroStrategy as a leader two years in a row and their recognition of MicroStrategy as the EMEA Data Cloud Product Acceleration Partner of the Year  both underscore the value we both bring to our enterprise customers with our AI-powered analytics and Snowflake’s data cloud as a joint solution,” said Mel Zeledon, EVP of Alliances and Transformation at MicroStrategy. “Our AI capabilities and cloud-native solutions bring data and insights to every corner of a company, enabling smarter, faster decisions. We’re very proud to be included in the report yet again.”

MicroStrategy (Nasdaq: MSTR) considers itself the world’s first Bitcoin development company. The MicroStrategy software business develops and provides industry-leading AI-powered enterprise analytics software that promotes our vision of Intelligence Everywheretm. Our flagship cloud-native platform, MicroStrategy ONE, is trusted by the most admired brands in the Fortune Global 500 to drive business agility, efficiency, and revenue. We also use our software development capabilities to develop Bitcoin applications. We believe the combination of our operating structure, bitcoin strategy and focus on technology innovation provides a unique opportunity for value creation.

New Capabilities in MicroStrategy ONE Help Enterprises Strengthen GenAI Reliability, Accessibility, and Explainability for Faster, More Accurate Decision-Making

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Close collaboration with customers has enabled MicroStrategy to continuously innovate, empowering enterprises to overcome the GenAI “trough of disillusionment”

TYSONS CORNER, VA – October 1, 2024 – 

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced the latest release of MicroStrategy ONE®, the fully cloud-native AI/BI platform that’s trusted by the world’s leading brands to solve their toughest data challenges.

The new release marks the one-year anniversary of MicroStrategy AI™. Over the last 12 months, MicroStrategy has innovated in close collaboration with customers to address many of the challenges that companies have faced in seeing value and ROI from generative AI (GenAI) across the enterprise, including integration complexity, hallucinations, and lack of trust. The new features of MicroStrategy ONE make it even easier for all users, not just data analysts, to obtain easily understandable insights from the BI platform.

“MicroStrategy helps us apply data effectively everywhere across our business. These data insights drive everything we do—from frontline workers talking to customers in stores, through to our logistics and supply chain, to the products that we buy and sell, and all the way up to planning our overall strategy,” said Keryn McKenzie, Chapter Area Lead for Data, Insights & Services at The Warehouse Group. “We use MicroStrategy AI to accelerate decision making. It empowers people to quickly get the key answers they need.”

Auto, the MicroStrategy AI bot, has been enriched with the following new features:

Beyond AI, MicroStrategy ONE streamlines and simplifies access to data for more users through these additional new capabilities:

"MicroStrategy ONE's newest release combats the current ‘trough of disillusionment’ that so many enterprises are experiencing with GenAI," said Saurabh Abhyankar, Chief Product Officer at MicroStrategy. "By improving AI's reliability, accessibility, and explainability, and by seamlessly integrating with tools like Teams, MicroStrategy ONE empowers all employees, no matter their skill level, to obtain accurate information quickly so they can make better, faster decisions.”

For more information about MicroStrategy ONE, MicroStrategy AI and Auto, visit 

MicroStrategy ONE for Government Now Available on AWS Marketplace

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Data-driven, AI-powered decision-making is now faster and easier for public sector adoption

MicroStrategy® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that 

, a FedRAMP authorized solution, is now available in AWS Marketplace. Federal agencies can now easily find, buy, and deploy MicroStrategy’s industry-leading AI+BI platform on Amazon Web Services (AWS).

MicroStrategy ONE for Government is a managed software-as-a-service (SaaS) solution built on a cloud-native architecture designed specifically to meet the sophisticated security, data protection, governance and privacy needs of the public sector. Through AWS Marketplace, public sector customers can easily and quickly purchase and deploy MicroStrategy ONE for Government to provide AI-powered insights to their entire workforce, including frontline workers, enabling more users to make data-driven decisions.

Unique to MicroStrategy ONE is the platform’s 

 capability which delivers immediate, actionable insights just by hovering over specific keywords. If the user wants more information, they can leverage 

, MicroStrategy’s generative AI bot, to ask questions in natural language, which makes analytics data more accessible to non-technical users.

“MicroStrategy ONE for Government provides organizations with secure, trusted data insights that empower users at all levels, helping them make faster, data-driven decisions while adhering to the complex requirements and regulations expected by government agencies,” said Mel Zeledon, Executive Vice President, Alliances and Transformation at MicroStrategy. “As a solution on AWS Marketplace, MicroStrategy ONE is now faster and easier for public sector customers to purchase and deploy. This new marketplace listing strengthens our strategic partnership with AWS and provides a seamless way for federal, state and local officials to purchase MicroStrategy ONE using their AWS-allocated budget.” 

Find MicroStrategy ONE for Government on AWS Marketplace at  

. For more information on MicroStrategy ONE for Government, visit 

MicroStrategy Named Market Leader in Latest BARC Enterprise BI & Analytics Report

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MicroStrategy receives highest score for Portfolio Capabilities for second consecutive year

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that the company was named a Market Leader in the BARC Score Enterprise BI & Analytics Platforms 

 for 2024.  For the second consecutive year, the Business Application Research Center (BARC) ranked MicroStrategy highest in Portfolio Capabilities, one of two dimensions on which every vendor is evaluated. 

The Market Leader position also highlights strong performance by MicroStrategy in Market Execution based on the MicroStrategy ONE®, the company’s BI & analytics platform offering, Market Distribution, Product Strategy and Customer Satisfaction, among others. According to the report, Market Leaders are “well established vendors that drive strong market adoption, supported by technology innovation…and a solid track record. Their portfolio enjoys high brand awareness in the market and covers an extensive range of technologies and services with only a few gaps. Market leaders typically have a large market share, making them a viable contender in almost all implementation scenarios.” 

The BARC report lists several key strengths for MicroStrategy, including:

As cited by report authors Larissa Baier, Robert Tischler and Florian Bigelmaier, “MicroStrategy introduced ‘HyperIntelligence’ to surface contextual information to users directly in web applications, on mobile devices and in selected productivity applications with zero clicks. This allows businesses to inject real-time, contextual insights and recommendations into users’ browser-based or mobile workflows – bringing analytics closer to their work. Embedding analytics in business applications, in cooperation with service providers and often targeting distinct industries, is becoming increasingly important to vendors and offers further opportunities to differentiate its offering.”

, empowering users – particularly frontline workers --to easily access BI insights without ever leaving the applications they use in their daily workflow. Enterprises can easily layer contextual, bite-sized AI insights into any application within a no-code environment, and employees can dig deeper, asking questions to gain further insights using natural language.

“We are excited to see BARC highlight several of our unique and powerful intelligence capabilities in this year’s Score report, such as HyperIntelligence, Auto, and the Semantic Graph, all of which give our customers extraordinary flexibility, reliability, and convenience to deliver trusted data where and when it’s needed,” said PeggySue Werthessen, vice president and go-to-market strategy lead at MicroStrategy. “We’re proud of our long heritage as an innovator delivering so many industry firsts while remaining independent and building our tightly integrated, cloud-native platform from the ground up and we’re extremely gratified with our recognition by BARC as a Market Leader.”

MicroStrategy is First to Enable Enterprises to Layer AI-Driven Data Insights Directly into Any Web and Mobile Application with Latest Release of MicroStrategy ONE

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New solution provides frontline workers with on-demand AI insights from within any application, eliminating need for complex, expensive and slow application integration projects

® Incorporated (Nasdaq: MSTR), a pioneer in AI-powered business intelligence, today announced that, in an industry first, the latest release of the MicroStrategy ONE platform enables enterprises to layer contextual, bite-sized AI insights into any application within a no-code environment. This capability builds on 

®, a long-time feature within MicroStrategy ONE that pioneered contextual BI.

This powerful capability in MicroStrategy ONE empowers frontline workers to rapidly access relevant, on-demand data insights within any application and ask questions about that data using natural language to go even deeper. As a result, MicroStrategy ONE can enable data-driven decision-making throughout the entire enterprise.

Enterprises are struggling to make data accessible and actionable for frontline workers when they need it, so they can make accurate, data-driven decisions quickly. Employees often need to navigate multiple systems to find the information they need, which is cumbersome and time-consuming. Unsurprisingly, only 

MicroStrategy ONE’s HyperIntelligence feature, which is now powered by Auto (MicroStrategy’s generative AI solution), pairs AI and BI capabilities to empower every frontline worker, whether they work in a browser or on a mobile device. This no-code solution doesn’t require system integration, so it can automatically be overlayed onto any application so users can easily access trusted, relevant information from within their daily workflow.

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