Executives Report Competitive Intelligence Needs
Story Filed: Monday, April 09, 2001
PR Newswire via COMTEX
BALTIMORE, Apr 9, 2001 -- According to a recent market study, most executives are not getting the competitive intelligence they need to support critical decisions. Knowledge Systems & Research, Inc. (KS&R), a market research firm concentrating on the technology sector, recently completed a study of competitive intelligence needs. The study consisted of an extensive survey of 500 senior level executives conducted in November 2000. These executives reported the following key competitive intelligence challenges and strategic needs: - 87 percent consider "rapidly gathering intelligence to support critical decisions" and "developing and maintaining winning strategies" as major current problems.
- 77 percent stated that intelligence to "improve accuracy and responsiveness of sales and marketing" would be the most valuable.
- 68 percent felt that the key issue for executives is 24 x 7 competitive intelligence collection, with intelligence/alerts distributed to the appropriate endpoints/users.
- 76 percent of executives surveyed responded that "knowing what customers are saying about their firm and its products or services" is a frequent and frustrating challenge.
These findings are supported by results of another recent study conducted by executive search firm Korn/Ferry and the University of Southern California and reported in the October-December 2000 issue of Competitive Intelligence magazine. In that survey, of "more than 4500 scientists, engineers, and managers, 79 percent of respondents said they do not have adequate knowledge about what their competitors are doing." Additionally, less than one third of the respondents indicated that they have "access to good information about technical developments relevant to their work." These studies indicate a need for a new competitive intelligence solution that can deliver an ongoing flow of confidential and actionable information and analytical tools. The ideal solution will combine internal enterprise information with primary source intelligence, open source data, and information available by subscription. Additionally, the competitive intelligence this solution provides must be focused, reliable, relevant, current and available on a 24 x 7 basis. About Knowledge Systems & Research
KS&R's mission is to be a premier provider of global market research and business solutions. Through their knowledgeable team, dedicated to excellence, they create a competitive benefit for clients. Many companies focus only on market research or management consulting. Since 1983, KS&R has provided the synergy of both disciplines, yielding strategic support grounded in accurate market knowledge. They offer customers numerous assets: exceptional people, accurate and timely data collection, thorough and strategic analysis, a proactive support style, and commitment to exceed expectations. KS&R's process ensures that clients are fully supported from project inception to completion. The success of their clients measures how well they do their job. KS&R's conclusions have guided high-level decision-makers worldwide. Located in Syracuse, NY, KS&R's specializes in telecommunications and information technology, energy and utilities, health care, financial services, consumer products, and government. They understand the issues confronting individual industries and have the capacity to address them effectively. For more information, contact Robert Mortenson, Principal, KS&R, at 315-470-1350, or by email at hq@ksrinc.com. SOURCE Knowledge Systems & Research, Inc . CONTACT: Robert Mortenson, Principal, of Knowledge Systems & Research, 315-470-1350, or hq@ksrinc.com
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